Online communication resources

Content

Writing for the web

• Concise, SCANNABLE, and Objective: How to Write for the Web
• Using the inverted pyramid writing style online
• 'Contentious'-- a publication for online writers and editors
• A dozen online writing tips
• From Plain English to Global English

Managing content

• Stop creating ROT (redundant, outdated and trivial content)

Editing web content

• Editing websites
• Editing and managing online contributions from users

Audience

How users read online

• How users read on the web
• Eyetrack III discovers how users read news sites
• Lower-literacy users

Understanding your audience

• Defining audiences according to task

Communication channels

Email newsletters

• Targeted email newsletters show continued strength
• Websites need a subscription strategy
• Combining paper and electronic communication

Intranets and intranet design

• Intranets as the first source of information
• The difference between intranet and internet design
• The value of an intranet

Information architecture and design elements

Keywords and metadata

• Metadata is essential web writing skill
• Two kinds of keywords

Effective link text

• Writing effective link text

Navigation design

• Effective navigation design