Strategic Marketing

Building H, Level 9
Monash Caulfield campus
Monash University
Caulfield East
Victoria, 3145

Enquiries: +61 3 9903 2301
Fax: +61 3 9903 2578

The Strategic Marketing team provides the marketing direction for major events, brand development and execution, research promotion, and student recruitment across the University.

Brand coordination: maintaining the appropriate use of the brand across all applications as well as the development of new concepts to expand the brand guidelines ensuring a contemporary, fluid brand adaptable to the multitude of applications across the University from merchandising and signage to all promotional and marketing material.

Event marketing: coordination of University involvement in major events including Open Day, Science Week, Medical Research Week, International Application Day, and other key events designed to brand, market or recruit students to the University as a whole.

Research marketing: development of strategies, events and communications to actively promote the University's research to target audiences including prospective HDR students, academic researchers, government and industry, funding bodies, the media, schools and the wider international community.

Recruitment marketing: development of strategies, events and communications to build the Monash brand and promote the breadth of Monash offerings and entry pathways to prospective onshore and offshore students.

See also: Marketing Services Annual Report 2007 (doc, 296 kb) (Monash staff only)

Contacts