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Marketing and Communications

University Marketing works in close consultation with the Monash community and external organisations to provide strategies and advice on all marketing matters University-wide. We work towards achieving a focused look and feel across the University's communications materials in order to strengthen Monash's reputation and identity.

Contacts

Personnel Position Ext. Email
Dorothy Albrecht Executive Director,
Marketing and Communications		 35022 dorothy.albrecht@monash.edu
Enza Russo Personal Assistant 35022 enza.russo@monash.edu
Lisa-Jane McDonald Project Manager 34882 lisa.jane.mcdonald@monash.edu

Assistance for Monash staff

As a central liaison point, we can help Monash staff with:

Marketing and communications plans and strategies

  • Market analysis and preparing marketing plans
  • Developing communications strategies and key messages
  • Identifying appropriate sponsorship programs
  • Creating and updating websites and advice on using the Monash web templates
  • Advice on marketing and public relations tools/resources

Brand Guidelines

  • Using the Monash logo correctly
  • Determining the appropriateness of creating new logos, taglines and using acronyms
  • Advice on preparing communications materials e.g. advertising, invitations, brochures, publications, signage etc

University-wide campaigns and activities

  • Sharing the latest University-wide marketing campaigns, initiatives and key learnings (such as Off-campus Learning, Change of Preference, Postgraduate Information Expo, Orientation Week and Open Day campaigns as well as the University-wide marketing initiatives)