New Media and Digital Marketing

Building H, Level 9
Monash Caulfield campus
Monash University
Caulfield East
Victoria, 3145

Enquiries: +61 3 9903 4204
Fax: +61 3 9903 4260

The New Media and Digital Marketing unit is responsible for maintaining most top-level pages of the University website, creating targeted web content and design solutions, and developing and implementing social and digital media.

What we do

• Management of the Monash University web presence including top-level Monash University websites and other online communication channels.
• Writing for the web, content strategy, content editing, updates to University home page, updates to top-level University pages, web redevelopment project, Web Managers Forum.
• Manage product development, marketing campaigns, and analytics for the Monash web presence.
• Maintain top/level University pages and websites, produce Monash memo, create graphic elements, CSS & HTML.
• Coordinate online marketing campaigns, and analytics for the Monash web presence. 
• Use social media marketing techniques to increase engagement, visibility, membership and traffic across the Monash website and social media channels.  Faculty liaison and coordinate implementation of social media strategy.
• Coordinate faculty and division web related projects for the Web Presence Project.
• Writing for the web, content strategy, content editing, web redevelopment project, content writing workshop and content style guide, web standards, accessibility, usability.

Contacts