Writing for the web

One day program

Overview

To understand the unique nature of the Web as a publishing medium and to provide a set of strategies for writing specifically for the Web. This excludes courseware supporting the academic teaching and learning function.

Intended Outcomes

Participants will understand how users interact with the web and develop strategies to ensure the web content meets their objectives.

Course Content

On completion of this course participants will be able to: 

• appreciate how users interact with written content on the Web
• apply the basic rules of good business writing
• use a set of strategies for writing content for the Web, excluding courseware
• write meaningful microcontent (page titles, headings, link text)
• utilise techniques for dealing with content archives, online help, FAQs and policy documents

Learning Approach

• Hands-on workshop
• Practice exercises

Participants are asked to bring the following documentation to the workshop:

• 3-6 pages of content printed from your department/faculty website (These pages should not be navigation pages ie. home pages or section home pages, but pages with content).
• 1 or 2 examples of very long content pages (preferably from your own website)

Handouts